What actually happened when the approach was applied.
No made-up numbers. No vague percentages. Real results from real businesses that were genuinely rad and got out of the way and let the marketing do its thing.
Every result on this page came from the same approach: understand the brand, know the audience, build content worth following, and run paid advertising to the right people once the foundations are in place. No shortcuts. No spray and pray. No tricking anyone into anything.
The businesses that get the best results are the ones with a genuine personality and a product or service worth talking about. The ones in Auckland, across New Zealand and in Australia that already knew who they were. The marketing just turned up the volume.
Tattoo studios and artists across New Zealand and Australia. The brief is almost always the same: get more bookings, build a following that actually cares, and stop relying entirely on word of mouth.
The approach that works for tattoo marketing is the same as everything else. Show the work. Show the artist. Show the culture. Let people feel like they know the studio before they walk through the door. Then run Meta ads to people in the area who fit the profile of someone who gets tattooed.
Bookings increase because trust increases. And trust increases because the social media presence feels real, not corporate.
Music venues, independent promoters and festival operators across Auckland and New Zealand face a unique challenge: every show is a new product launch. Social media and paid advertising needs to work fast and work hard.
The businesses that win in this space are the ones building a venue or promoter brand, not just selling individual tickets. People who follow your brand because they trust your curation will buy tickets to shows they have never heard of. That loyalty is worth more than any single campaign.
Meta event ads paired with a strong organic presence that communicates brand identity over time. That is the formula. The Instagram feed is the pitch for every future show before the lineup is even announced.
Independent brands, streetwear labels, barbers, craft breweries and specialty retailers across New Zealand. The category does not matter. What matters is whether the brand has a personality worth following.
The biggest shift for independent brands is realising that social media is not a sales channel, it is a community channel. The sales follow the community. Build an audience of people who genuinely identify with what you do and converting them is almost effortless.
Auckland has a strong independent brand scene. The businesses that stand out are the ones with a clear point of view that comes through in every post. That is what good social media management delivers: consistency of voice and personality that builds trust over time.
Apply to work with Tom. If your business is genuinely rad and you're willing to trust the process, the results follow.
Apply to Work Together