Social media ads and digital marketing - but only for businesses that are genuinely worth giving a damn about. Cool, weird, and built with soul? This is for you.
My core business is Bonehead Tattoo Marketing - running ads for tattoo artists and studios worldwide, and I genuinely love it. The culture, the craft, the people. I am a huge tattoo fan and that world is home.
But before specialising, I spent years working across all kinds of industries. Retailers, events, brands, hospitality. I miss that range. And there are a lot of genuinely rad businesses out there that deserve the same honest, no-bullshit approach.
So this is for them. A small number of select clients outside tattooing - but only if your business is actually doing something worth caring about.
Not trying to be a jerk. Just honest. Good marketing requires genuine enthusiasm for what you are selling. If I cannot get excited about your business, I am not the right fit - and you deserve someone who is.
Not an agency. No account manager playing telephone, no junior running your ads. It is me, your business, and campaigns built to actually give a damn. I have managed millions in ad spend - I will tell you the truth, not what you want to hear.
Instagram and Facebook advertising that actually converts. Audience targeting, ad creation, campaign optimisation, and performance tracking. You run your business - I get the right people through the door.
Not sure what you are doing wrong? Let us pull it apart and build it back right. I have seen what actually works and what makes a pretty report with nothing behind it. I will give you the honest version.
Continuous testing, optimisation and real reporting. Not impressive dashboards with nothing behind them. Clear communication, real results, and a frank conversation when something needs to change.
I am a massive tattoo fan who has spent over 14 years doing digital marketing. I built Bonehead Tattoo Marketing to work exclusively with tattoo artists and studios - and that is still my core business. I love the culture, the craft, and the people in it.
Before that, I worked across a huge range of industries - retailers, wholesalers, agencies, in-house teams. Managed millions in ad spend. Worked with companies big and small. Somewhere along the way I narrowed my focus to tattooing because I genuinely care about it.
But there is a lot of other rad shit out there too. Businesses built on craft, culture, and actual passion. That is what this is for - a small number of select clients outside tattooing, for brands I can genuinely get behind.
I have a deep distrust of most people in the marketing industry. If that resonates, we will probably get along.
Tell me about your business - what you do, why it is rad, and what you are trying to achieve. I will actually read it.
TOM AT BONEHEAD.DIGITAL
no forms, no funnels, no bullshit