Not your average marketing wanker.
If your business has a personality and you want marketing that actually gives a shit about what you do, you might be in the right place.
Good marketing means giving a shit about the product. I only work with businesses I genuinely rate. If I'm not into what you do, the work will be average and we'll both know it.
14 years in marketing. For the last few years I have been deep in the tattoo industry through Bonehead Tattoo Marketing, because I genuinely love tattoos and the people in that world. But I love a lot of other cool shit too. Good marketing is good marketing regardless of the industry. It comes down to knowing your audience and knowing your product. If the product isn't genuinely interesting, I can't get excited about it. And if I can't get excited about it, I can't do good work for it.
Music. Craft beer. Tattoos. Action sports. Independent brands doing something that actually matters.
If your business is mortgage advisors, HR software, real estate agents, insurance products or anyone whose whole vibe is a firm handshake and a BMW lease, I'm not your person. No hard feelings. You just need a different kind of wanker.
Unsure if you qualify as rad? Hit me up anyway. I'll be honest.
Ads should not just sell things. Anyone can run a sale. The businesses that win long term are the ones building an actual audience. People who give a shit about what you do. People who are there because they like you, not just because you had the cheapest product that week.
My job is not to trick people into buying your stuff. It is to put your brand in front of the right people and let it do the talking. If your product or service is genuinely good, and your brand has a real personality, that is all you need. We just handle the distribution.
Content strategy, copy, scheduling, community management. Making your brand sound like a real human who gives a shit. Instagram and Facebook management for Auckland businesses and beyond.
Meta ads that actually work. 4 million in ad spend managed across 14 years. Facebook and Instagram advertising for New Zealand businesses that want results, not just reach.
Sometimes you just need someone to tell you what is wrong and what to do about it. Audits, brand voice, campaign direction. I will be honest.
Bonehead Tattoo Marketing is my main thing. 14 years in marketing, based in Auckland, built around the tattoo industry across New Zealand and Australia. That is what I am known for and I am good at it.
But I have always believed that good marketing is universal. It is about understanding your audience, caring about the product, and putting the right message in front of the right people. The industry is almost irrelevant if those fundamentals are there.
I keep client numbers low on purpose. I would rather do exceptional work for a small number of businesses I genuinely believe in than mediocre work for everyone.
No briefs. No RFPs. Just tell me what you do and why you reckon we'd vibe. I'll get back to you.